Marketing

Brand assets

The Automators mark, color palette, and typography. Use these in decks, one-pagers, social posts, and partner materials. Right-click any logo to save the SVG.

JPG downloads are flattened with a fitting background, use them when Word, PowerPoint, or a paint app needs an opaque image. Prefer SVG on the web and in slide masters; PNG anywhere transparency matters.

Mark · purple on light
SVG · primary use
Mark · white on purple
SVG · for dark backgrounds
Mark · mint on dark
SVG · accent treatment
Wordmark · purple on light
SVG · primary use
Wordmark · white on purple
SVG · for dark backgrounds
Wordmark · mint on dark
SVG · accent treatment

Wordmark plus an inverted .ai tag. Used in the automators.ai marketing nav and anywhere the AI-product brand leads (talks, AI-themed materials).

.ai lockup · purple on light
SVG · primary use
.ai lockup · white on purple
SVG · for dark backgrounds
.ai lockup · mint on dark
SVG · accent treatment
Primary purple
#482b7c
Surface purple
#433163
Deep purple
#2a1850
Mint accent
#08ffb3
Mint dim
#05cc90

Primary purple is the brand value, use it for purple text, borders, icons and small accents. For large purple surfaces (site header, nav dropdowns, footer, CTA bands) use the muted Surface purple so the mint / green accent reads as the one deliberate accent instead of two saturated brands competing.

Serif · Headlines

Quality assurance, woven into your stack.

Iowan Old Style with Charter, Source Serif Pro, Georgia fallbacks. Used for one-pager headlines, key numbers, and the editorial register on internal pages.
Sans · Body

We build, run, and migrate test automation across SAP, Tricentis, and modern web stacks.

Noto Sans 400/600/700. The workhorse for body copy, navigation, captions, and UI text. Already loaded across the marketing site.